RADICAL explores skateboarding during its most progressive and innovative decade, the 80s. During this era, we saw major innovation in skateboard technology, the rise and fall of vert skating, and the birth of street skating.

The catalog provides general information on key components of the decade. The process book—made in the style of a comic—follows a young skater (Ace) as he works towards his first shop sponsor. Lastly, the ephemeral item is a VHS tape mocking the skateboarding of the decade and its impact on pop culture.

Previous Project next Project