The goal of the project was to create a concept and develop a label for an existing alcoholic beverage. Red Stripe Lager is the most popular beer out of Jamaica and is enjoyed worldwide.
The existing branding for Red Stripe is very well done and is easily recognizable. The new identity’s goal was to modernize the existing brand for a limited edition run. It would include a wooden crate and an updated label. By including a well-built box that can be used over and over again will really help encourage that Red Stripe drinker or that beer connoisseur to make the purchase. The new identity becomes a keepsake.