Branding/Product Design

Sex Guitars


When a school project becomes a passion project. The goal of the project was to design a product and the marketing components to go along with it. I took the opportunity to build something I've always dreamt of building, an electric guitar.

SEX GUITARS is the parent company while this particular model is called the Chub. The idea with Sex Guitars is to create an instrument that has an attitude. Love is the emotion most associated with music and sex is the purest form of expressing your love. The guitar is built using solid maple wood. The neck and some of the electronic components were salvaged from an old Fender.

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